Steve Jobs: a Legacy

Steve Jobs was a revolutionary and a visionary whose legacy will live on in the Apple company forever. Steve Jobs created the world´s most valuable company by marketing technology as a lifestyle through influential campaigns that made Apple products essential. His modern operating system made Apple products as easy to use as possible, making it a possibility for even newcombers to the technological worlds to be able to operate the products, essentially making Apple tangibly universal. Furthermore, the universality of each Apple product through the port connector wire made it possible for images and data to be shared amongst any Apple product quickly and easily. This idea helped launch Journalism 2.0 as we see it today. In an instant, a photo can be uploaded from someone´s iphone to Facebook or to a news site, and status´s can be updated on the spot as they happen. Wireless technology made it possible to always be connected to the internet and everyone around you, making social networking a universal constant. Furthermore, apple created the app store. In this way, sites liek Facebook and twitter could be purchased and accesed easily and quickly. The success of their philosophy to keep customers happy and interested can be seen in their retail stores, which garners the most revenue per square foot of any company. Their dedication to customer service and innovation keeps customers coming, and keeps everyone in posession of either an iPad, iPhone or iPod, all of which allow constant access to internet and ability to access social media sites and share every aspect of their day and life whenever they want to. The Apple company is responsible for the connectedness of the world through social media entirely. The zen aesthetic he provided kept customers coming back, and the easy to use and easily accessible apps kept them constantly linked to all media, journalism, film, television, and music. This easy access to virtually everything is the very essence of what social media thrives off of. The content that is available at our fingertips gives us an identity, something to talk about, and a method of communication as well. Steve Jobs revolutionized the personal computer, music devices, communication via a phone, and personal computing via the ipad. The simplicity of his products allowed all consumers to participate in the modern world of web and journalism 2.0.  Without Steve Jobs´revolutionary desire to change the world and invent so many products that people began to term necessary to their lives, social networking would not be what it is today.